Tips for First-Time Trade Show Visitors

Walking through the doors of a trade exhibition for the first time can be overwhelming. With hundreds of exhibitors and thousands of products and services, it’s easy to feel lost and not make the most of your visit. But don’t worry! Here are some tips to help you prepare and ensure your visit is both productive and enjoyable.

1. Research the Exhibitors
   • Trade shows publish a list of exhibitors online well in advance. Use this to make a list of stands you want to visit, ranking them by importance. This way, if you get caught up in an interesting discussion, you can prioritize your time effectively.
   • Familiarize yourself with the floor plan, if available. This helps you plan a strategic route and avoid getting lost in the exhibition hall.
2. Set Up Appointments
   • Contact the exhibitors you want to meet ahead of the show to schedule appointments. This adds structure to your day but be careful not to double-book or create an unrealistic schedule. Consider potential delays due to crowds and security checks.